That's why I opted for Systems Modelling and tried to tackle a real world problem - carbon management in the waste industry. Over the last couple of years I've been honing the approach used in my PhD to estimate the carbon impact of managing waste at Biffa. My decision has now been vindicated!
Earlier this month Biffa published a press release relating to the carbon impact of Wirral's municipal waste contract that was well recieved by the sector. Indeed the story was published on the CIWM website (my name in lights!) and on edie (this was my favourite headline).
A full copy of the press release is available here.